Digital Strategy
Digital channel performance vs FY2026 targets — gap, pacing, monthly actuals
As of Apr 22, 2026
Sales YTD (Digital)
₫33.8B
20.1% of FY target
Guest Count YTD
416.1K
24.8% of FY target
YTD Attainment · Sales
78.9%
vs prorated target
Time Elapsed
30.7%
of year 2026
Remaining to hit FY2026 Target
From Apr 22, 2026 through year-end
Sales Gap
₫134.3B
remaining to target
₫33.8B done₫168.2B FY target
GC Gap
1.3M
remaining to target
416.1K done1.7M FY target
Pacing vs Expected (Linear)
Positive = ahead of schedule · negative = behind
Sales pacing-10.6 pp
Expected (linear)
30.7%
Achieved
20.1%
GC pacing-5.9 pp
Expected (linear)
30.7%
Achieved
24.8%
Monthly Sales · Digital Actual vs Target
Actual breaks after Apr 2026 (future months show target only)
Monthly Attainment · Digital
4 months YTD · 8 upcoming| Month | Actual Sales | Target Sales | Sales % | Actual GC | Target GC | GC % |
|---|---|---|---|---|---|---|
| Jan 2026 | ₫9.6B | ₫9.7B | 99.0% | 117.2K | 117.2K | 100.0% |
| Feb 2026 | ₫9.3B | ₫9.3B | 100.0% | 104.4K | 104.4K | 100.0% |
| Mar 2026 | ₫9.4B | ₫9.4B | 100.0% | 123.1K | 123.1K | 100.0% |
| Apr 2026 | ₫5.6B | ₫14.5B | 38.3% | 71.5K | 137.8K | 51.9% |
| May 2026 | — | ₫15.5B | — | — | 146.3K | — |
| Jun 2026 | — | ₫15.6B | — | — | 147.6K | — |
| Jul 2026 | — | ₫15.8B | — | — | 149.8K | — |
| Aug 2026 | — | ₫15.8B | — | — | 149.6K | — |
| Sep 2026 | — | ₫14.9B | — | — | 144.7K | — |
| Oct 2026 | — | ₫15B | — | — | 144.9K | — |
| Nov 2026 | — | ₫15.4B | — | — | 149.8K | — |
| Dec 2026 | — | ₫17.3B | — | — | 165K | — |
| YTD Total | ₫33.8B | ₫42.9B | 78.9% | 416.1K | 482.5K | 86.3% |
| FY2026 Target | — | ₫168.2B | 20.1% | — | 1.7M | 24.8% |