MoM Compare

MoM Compare

Digital · 2026-05-01 → 2026-05-31 vs 2026-04-01 → 2026-04-30

Period A→
vs
Period B→
Sales · Digital
₫1B
−₫8.1B vs prior
-89.0%vs 2026-04-01 → 2026-04-30
Guest Count · Digital
13K
−104.6K vs prior
-88.9%vs 2026-04-01 → 2026-04-30
Active Promotions
0
−65 vs prior
-100.0%vs 2026-04-01 → 2026-04-30
Active Stores · Digital
49
no change vs prior
0%vs 2026-04-01 → 2026-04-30

Monthly Sales Trend · 2026

Digital highlighted · Instore/Delivery shown as reference

5 months

Top promotions ↑

By sales gain
No promotion grew in this period

Top promotions ↓

By sales loss
  1. 1
    Bữa ăn tiết kiệm cho 2 người
    ID 500276459
    ₫0·was ₫729.1M
    -100.0%₫729.1M
  2. 2
    Combo Chicken 4U 65K & 75K
    ID 500276457
    ₫0·was ₫671.2M
    -100.0%₫671.2M
  3. 3
    Chicken Day - Mua 2 tang 2 Ga ran
    ID 500211556
    ₫0·was ₫621M
    -100.0%₫621M
  4. 4
    Dai Tiec Ga - 89K 3pcs
    ID 500276038
    ₫0·was ₫387.2M
    -100.0%₫387.2M
  5. 5
    Miễn phí 1 phần khoai / nước / kem
    ID 500211555
    ₫0·was ₫310.7M
    -100.0%₫310.7M

Top stores ↑ · Digital

By sales gain
No store grew in this period

Top stores ↓ · Digital

By sales loss
  1. 1
    Da Kao
    ₫65.4M·was ₫632.6M
    -89.7%₫567.2M
  2. 2
    Thai Ha
    ₫36.2M·was ₫402.2M
    -91.0%₫366M
  3. 3
    Hoang Dao Thuy
    ₫27.4M·was ₫371.4M
    -92.6%₫344M
  4. 4
    Ben Thanh Market
    ₫37.6M·was ₫365.3M
    -89.7%₫327.7M
  5. 5
    Vincom Megamall
    ₫35.5M·was ₫300.6M
    -88.2%₫265M
  6. 6
    The Grace
    ₫19.5M·was ₫278M
    -93.0%₫258.5M
  7. 7
    Aeon Long Bien
    ₫38.9M·was ₫286.3M
    -86.4%₫247.4M
  8. 8
    The Loop IPH (Ha Noi)
    ₫21.6M·was ₫265.2M
    -91.9%₫243.6M
  9. 9
    Nguyen Van Linh (Da Nang)
    ₫29.6M·was ₫259.8M
    -88.6%₫230.2M
  10. 10
    Aeon Ha Dong
    ₫26.8M·was ₫255.4M
    -89.5%₫228.6M

Channel mix · Period A

All channels combined
  • Digital₫1B7.2%
  • Instore₫7.7B55.3%
  • Delivery₫5.2B37.4%